Our strategy

Honouring the 1 in 4 - Our Strategy 2025 - 2028

Our vision

Every family in Scotland receives the support they need following the loss of a baby.

Our mission

To support bereaved families to honour and remember their precious baby whenever the time is right.

Our values journey

At Simba we live our values in the way we support every family in their journey with us:

We offer compassion when families first come into contact with us because every loss is heart-breaking

Whether we have personal experience or not, we show empathy when we support families.

We are at our best when we work in collaboration, supporting each other, celebrating diversity, and using collective skills and abilities to achieve a common goal.

Thoughtfulness is behind everything we do. Every moment is considered, because it really matters.

And we offer support now – and always – because every family’s experience is different; simply, we are there whenever they need time, space, or love.

LATEST NEWS: Simba welcome new Trustees to the Board

Honouring the 1 in 4 - Our Strategy 2025 - 2028

Our vision

Every family in Scotland receives the support they need following the loss of a baby.

Our mission

To support bereaved families to honour and remember their precious baby whenever the time is right.

Our values journey

At Simba we live our values in the way we support every family in their journey with us:

Our strategic objectives

Consistent, high quality memory making experiences exist for every bereaved family in Scotland to mark the loss of a baby.

Sustainable and accessible opportunities exist for Scottish communities to continue to honour and remember a baby who has died.

A trusted, supportive, and inclusive organisation, where people are at the heart of everything we do.

A recognised and respected organisation that advocates with and for bereaved families; raising awareness of baby loss and championing change.

An organisation that is financially secure, for now and the future.

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