Sarah Pryde-Smith

Chief Executive Officer

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Leading the team at Simba comes with huge purpose and responsibility; and I am committed to ensuring every baby is honoured and remembered, whenever the time is right."


Sarah joined Simba in July 2024, bringing with her over 20 years’ experience in the sport and physical activity sector.

Sarah is an engaging, collaborative, and thoughtful leader, specialising in leading high performing teams; fostering partnerships; culture and change management; volunteer development; and developing and implementing strategic and operational plans.

Sarah has experienced multiple baby losses and has directly benefitted from the services Simba provides.

Sarah lives in Edinburgh with her husband, son and cat Luna.  Sarah enjoys running, hill walking and spending time with friends and family, looking for new and exciting adventures.


You can contact Sarah at [email protected]